Philosophy - the affinity to knowledge and wisdom - has increasingly been lost to our Western postmodern society. Our socioeconomics focuses on micro-management and enjoys partial gains without considering the extent of their activities to others. We prefer cuddling in our comfortable cognitive dissonance, rather than sharpening our senses to understand and promote overarching dynamics of life and their reciprocity. Not only do people and nature suffer from this - it also affects our own selves. Anyone who wants to live a happy life must continue to uphold his ethics and integrity. This also applies to entrepreneurship. Therefore, we uphold the philosophy that ethics is the premise for good and sustainable business.